Share effective newsletters with Talkspirit

With the new Talkspirit newsletter module, select publications from your open groups and share them in an email newsletter sent to all members of your platform!

Do you want to highlight key information about your organization, promote the work of a team or department or simply involve your employees more by integrating them into the life of your company? Thanks to the Talkspirit newsletter, improve the dissemination of information and reinforce the motivation of your employees!

Why set up a newsletter with Talkspirit? 

With Talkspirit, you can share information via different channels and thus meet different communication objectives. If the home page is equivalent to the intranet portal and allows you to give visibility to your company's events and news, the groups allow you to exchange and collaborate on a daily basis on themes essential to the smooth running of your structure. 

With the newsletter module, you can give more importance to this information already shared on your platform. You avoid duplicate communication and spamming your users, but you also save precious time in writing and publishing your content: you no longer need to mobilise dedicated HR/communication teams to create this newsletter. 

Has your marketing team already shared a post about the guidelines your company is taking in a public group? It's better to highlight these new guidelines by sharing them in an email newsletter rather than re-sharing the information in the group. By diversifying the communication format, you will ensure that you reach the maximum number of users.

This module also offers you the possibility to feed back the information shared by your users and thus to place the employee at the centre of the exchanges to give him a voice in this communication process.

Note: with the newsletter, we'll only be able to share content from your public groups. Make sure you respect the sensitivity of the information and the confidentiality of exchanges on your platform.

With the newsletter, you can enhance the value of the information shared on your platform while at the same time involving your users more, who become actors in this communication. But how do you set up a newsletter that meets this dual objective?

How to set up an effective newsletter?

What topics can be covered in a newsletter?

Sending a newsletter can be used to meet a variety of communication objectives. For example, you may wish to highlight the release of a new product/service or clarify an internal process. 

1. Define the theme of your newsletter

Define the message you wish to convey is the first important step: this allows you to select only the information that needs to be passed on as accurately as possible. 

You can use the survey feature to collect the opinions of the users of your platform. This will allow you to identify which types of content are important to users:

• customer news?
• market trends and news affecting your sector?
• clarification of ongoing internal processes? 
• the key trends and figures of your week/month?

2. Define the frequency of your newsletter

An internal newsletter should be sent whenever there is a need to communicate with the company. 

This newsletter can be sent on a regular basis to highlight weekly/monthly/annual content such as monthly figures or statistics. It can also be used to promote new services/products and to inform on an ad hoc basis.

Some content ideas for your monthly newsletters:

• Share the successes and difficulties of your organization/key figures and company statistics.
• Make sure you are always in tune with the market by sharing industry and competitor advances and innovations.
• Strengthen the community spirit by introducing new employees to the company.

Some content ideas for your occasional newsletters: 

• Share an intervention by the general management on a company subject to give it more impact and legitimacy (this can be in the context of a team reshuffle, a work reorganization, a change in strategy, in the context of a crisis communication, or simply special events (end of year greetings, etc.). 
• Ensure that your teams participate by sharing an invitation to an event of your structure (training or internal event).
• Congratulate, reassure, and involve your teams by highlighting the achievement of a contract/project.
• Clarify a topic that you have identified as unclear to your platform's users.

3. Sharing information in a targeted and effective way

Easily create and track your open group publications for sharing

You want to communicate on a topic you have defined. Make sure you have the right information to put in your newsletter. The newsletter manager is not necessarily the author of the publications shared in the group. 

To easily measure what information needs to be shared in addition to the existing publications in the group, we recommend setting up an editorial calendar with the Projects module. You'll then be able to efficiently track which content needs to be added and which information has already been shared in the group. 

Receiving too much information has less of a direct impact on users. Gain in productivity and avoid getting lost in the publication of all the information at once. We recommend that you set up drafts to make your contents evolve in agreement with the different stakeholders and to schedule publications once their content has been validated. 

Once you have gathered all the information you want to communicate, you can create your newsletter. 

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Create your newsletter from the administration

Newsletter managers, appointed by the platform administrators, can create and launch newsletters from the administration. 

For an effective newsletter, start its creation with a clear and inspiring title. The aim here is to encourage the employee to read the information you are sharing. 

The subject line of your email should represent its content. This is crucial because it's a game changer. The title of your newsletter must be evocative and will allow the employee to determine whether they should open the email or not. So, choose one that's appropriate:

• short and concise, 
• inquisitive or provocative depending on your communication goals, 
• revealing shared content,
• personalized

To share the news of the month, prefer for example "Top 5 news in May" to "Discover the news of your company in May". 

Once you've defined your title, we suggest you associate a description with it. This will allow you to describe the content of your email in a few words and to recontextualize it for a better understanding of the information being shared. 

You'll then be able to retrieve shared publications from your open groups and link them to this newsletter, with no limit as to content! However, we recommend that you do not share too much information as this may discourage your employees from reading it. Choose a dynamic format, selecting the most relevant publications on the subject and then ensure optimal information intake. 

Follow the information intake

When your newsletter is ready, you can send it! 

Note: all users with a member account on the platform will be targeted by this newsletter. This allows you to communicate widely to your entire structure. The users guests will not be targeted so as not to share confidential internal information with your customers, partners and suppliers.

We provide you with some indicators that will allow you to measure this newsletter's success. For example, you can display the opening rate of the email to better adapt your future communications. 

With Talkspirit's newsletter module, you can enhance the information you share on the platform by generating an email notification to the user. You'll thus be able to avoid duplication of communication and involve the employee more in his information intake. Gain in productivity and reactivity on your company's subjects thanks to a quick and efficient implementation of these internal emails.