Lean Startup

With the publication of his book Lean Startup in 2008, Eric Ries launched a revolutionary market research method bearing the same name. A veritable movement and philosophy emerged around this central idea: creation and development must meet a need.

An iterative process

Lean Startup is based on a three-step process: build, measure, learn. The first step is to create a prototype, then gather consumer feedback, and finally develop the product according to the feedback received.

The distinguishing feature of this method is its iterative nature: the process continues until customers are completely satisfied with the product. This places the company in a virtuous cycle, fostering constant, ongoing innovation.

Thanks to the requirement for prototype validation after test phases, Lean Startup encourages rapid, but above all intelligent, action before investing large sums of money. This methodical framework considerably reduces the risks to the company.

Lean Canvas

To maximize the effectiveness of this approach, Ash Maurya proposes the Lean Canvas, a list of essential points to consider before launching the method, including:

• problems to be solved,
• proposed solutions,
• key performance indicators,
• competitive advantages.

These preliminary questions also include those relating to customers, costs and project issues.

A stronger relationship with the market

Lean Startup makes companies more agile and responsive to market realities. By listening to and adapting to customer feedback, it contributes to a lasting improvement in customer relations, while optimizing innovation processes. This method embodies a modern, pragmatic approach to reducing uncertainty while creating products perfectly aligned with consumer needs.